ONLINE CAMPAIGNS
The company ABF is one of the leading organizers of trade fairs in the Czech Republic. We created online campaigns for trade fairs such as: FOR ARCH, FOR DECOR & HOME, FOR INTERIOR or STRIBRNE VANOCNI DNY (silver Christmas days). Each of these online campaigns was tailored to specific needs of the individual fair. Strategic planning and media buying, keyword analysis, plus a Facebook campaign were all evaluated. An immediate increase of website visits and an overall increase of tickets purchased online. Record increase in the number of online registrations by 580% at the FOR ARCH trade fair.