ZLATO.CZ
Strategic planning and production of the campaign “Chytré spoření s Felixem” in order to inform about the possibilities of investing funds into gold, increase the number of saving contracts and promote web portal “Zlato.cz”. A broad reach with high affinity media for a rarely addressed target group, 55 +, requiring a special marketing approach. Instant increase in people interested in saving and buying gold ingots. Effective remarketing reaching up to 20% of website visits and comparable prices to purchasing keywords.