The product catalog which is out of date can do a very bad publicity, as it is often first contact for the customer.  Appearance and catalog processing tells many about corporate philosophy.

Remet company also dealt with appearance and form of product catalog. This company specializes in small-batch metal. New catalog of prosthetic components and products is designed to be the best company’s presentation on fairs as well as on the Internet. Catalog is designed for B2B customers – mainly for surgery experts. It was necessary to create a modern graphic design which will create an impression of credibility, a positive experience and offers specific products – prosthetic components – in a more attractive form.

“Target group takes a significant part in creation of a catalog. It affects the font size, layout of tables and graphic elements.  Important part takes also the age of customers, their profession etc. Catalog’s color is very important, I do not recommend dark and gloomy colors. Selection of a color depends on a corporate color as well as color of used pictures so they match the color of the catalog.” Says about catalog’s creation graphic designer Aleš Blažej.

New Remet’s catalog you can find here.